Project Halo is a significant endeavour that centers around the H&M Group's quest to provide customers with genuinely circular products & services. The project stod as a collaborative effort between the H&M Design Studio and IDEO.
In this initiative, my role entailed co-leading the project, a role that brought forth critical responsibilities.
In this capacity, our team delved into extensive research and design activities, uncovering a wide array of insights and innovative design solutions. >>Our primary aim was to create a service that not only inspires but also guides consumers toward embracing circular behaviours.
Through our collaborative efforts, we strived to align the project with the vision of a more sustainable and circular fashion industry. The outcome was a promising step towards this goal, with the potential to revolutionize how consumers engage with fashion and promote sustainable practices.