I tend to sense what is missing and what is emerging. I look several steps ahead, but prefer to move forward through small, low-fi experiments - learning by testing, adjusting and building momentum.

Today, I bring that approach into complex organizations, working across teams to challenge assumptions, bring different perspectives together and turn insight into direction.

I tend to sense what is missing and what is emerging. I look several steps ahead, but prefer to move forward through small, low-fi experiments - learning by testing, adjusting and building momentum.

Today, I bring that approach into complex organizations, working across teams to challenge assumptions, bring different perspectives together and turn insight into direction.

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Designing a truly circular product

Project Halo is a significant endeavour that centers around the H&M Group's quest to provide customers with genuinely circular products & services. The project stod as a collaborative effort between the H&M Design Studio and IDEO.
In this initiative, my role entailed co-leading the project, a role that brought forth critical responsibilities.
In this capacity, our team delved into extensive research and design activities, uncovering a wide array of insights and innovative design solutions. >>Our primary aim was to create a service that not only inspires but also guides consumers toward embracing circular behaviours.

Designing a truly circular product

In this initiative, my role entailed co-leading the project, a role that brought forth critical responsibilities.

In this capacity, our team delved into extensive research and design activities, uncovering a wide array of insights and innovative design solutions. >>Our primary aim was to create a service that not only inspires but also guides consumers toward embracing circular behaviours.