Over time, my work has shifted from designing products to shaping systems and decisions. I am drawn to the early stages of development -where direction is still open and assumptions can be challenged.

I see design as a long-term discipline. One that must respond to complexity, resource constraints and shifting societal needs. Designing meaningful futures requires responsibility -not only toward users and organizations,
but toward the ecosystems we are part of.

Sustainability is therefore central to my work. Not as a separate track, but as a condition for relevance.
Services and systems must function within planetary boundaries while remaining useful, viable and human.

Alongside my role in a global organization, I contribute to initiatives exploring the evolving role of design in Sweden.
This includes developing frameworks, facilitating dialogue and supporting designers navigating unclear mandates and responsibilities.

I am motivated by work that combines clarity, responsibility and imagination.

Let's start a conversation