
Over time, my work has shifted from designing products to shaping systems and decisions. I am drawn to the early stages of development -where direction is still open and assumptions can be challenged.
I see design as a long-term discipline. One that must respond to complexity, resource constraints and shifting societal needs. Designing meaningful futures requires responsibility -not only toward users and organizations,
but toward the ecosystems we are part of.
Sustainability is therefore central to my work. Not as a separate track, but as a condition for relevance.
Services and systems must function within planetary boundaries while remaining useful, viable and human.
Alongside my role in a global organization, I contribute to initiatives exploring the evolving role of design in Sweden.
This includes developing frameworks, facilitating dialogue and supporting designers navigating unclear mandates and responsibilities.
I am motivated by work that combines clarity, responsibility and imagination.
Let's start a conversation
ABOUT ME

Over time, my work has shifted from designing products to shaping systems and decisions. I am drawn to the early stages of development -where direction is still open and assumptions can be challenged.
I see design as a long-term discipline. One that must respond to complexity, resource constraints and shifting societal needs. Designing meaningful futures requires responsibility -not only toward users and organizations,
but toward the ecosystems we are part of.
Sustainability is therefore central to my work. Not as a separate track, but as a condition for relevance.
Services and systems must function within planetary boundaries while remaining useful, viable and human.
Alongside my role in a global organization, I contribute to initiatives exploring the evolving role of design in Sweden.
This includes developing frameworks, facilitating dialogue and supporting designers navigating unclear mandates and responsibilities.
I am motivated by work that combines clarity, responsibility and imagination.
Let's start a conversation
Trained in rigorous design methodology and artistic practice at the Royal Danish Academy (2005–2011),
I spent over a decade working as a fashion designer before expanding my practice into service and systems design.
I tend to sense what is missing and what is emerging. I visualize several steps ahead and move into action through small,
low-fi experiments. I learn by testing, adjusting and building momentum.
Today, I work across teams in a global organization to challenge assumptions and inform decisions through
a clear user perspective -across digital and physical contexts.


Trained in rigorous design methodology and artistic practice at the Royal Danish Academy (2005–2011),
I spent over a decade working as a fashion designer before expanding my practice into service and systems design.
I tend to sense what is missing and what is emerging. I visualize several steps ahead and move into action through small,
low-fi experiments. I learn by testing, adjusting and building momentum.
Today, I work across teams in a global organization to challenge assumptions and inform decisions through
a clear user perspective -across digital and physical contexts.