
Unclear roles and expectations can limit designers’ impact and create unnecessary stress.
Together with Design Leadership Sweden, I explored how clearer roles and stronger leadership can create better conditions for design to thrive.
Through interviews with design leaders, we identified four key areas:
Proving the value of design
Recruitment
Organizational structure and roles
Professional growth
The result was a practical guide combining a framework for design roles with real-world leadership experiences.

Unclear roles and expectations can limit designers’ impact and create unnecessary stress.
Together with Design Leadership Sweden, I explored how clearer roles and stronger leadership can create better conditions for design to thrive.
Through interviews with design leaders, we identified four key areas:
Proving the value of design
Recruitment
Organizational structure and roles
Professional growth
The result was a practical guide combining a framework for design roles with real-world leadership experiences.