build the right thing before we build it right

In my role as a Service Designer, I collaborated with a team to Oversee, Interview, and Target critical tasks. Our primary objective was to assist the H&M Group in achieving an end-to-end perspective on packaging.
We aimed to establish a framework for addressing urgent needs while aligning with the overarching goal of transitioning towards fully circular packaging solutions for the long term.

My responsibilities included defining the working methodology, implementing rituals, and specifying key components, such as long-term goals, essential for attaining this objective.

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#roadmap_crafting #interviews #stakeholder_management #Design_operations #rituals #digital_tools #sharebacks #facilitation #design_content

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Trained in rigorous design methodology and artistic practice at the Royal Danish Academy (2005–2011),
I spent over a decade working as a fashion designer before expanding my practice into service and systems design.

I tend to sense what is missing and what is emerging. I visualize several steps ahead and move into action through small,
low-fi experiments. I learn by testing, adjusting and building momentum.

Today, I work across teams in a global organization to challenge assumptions and inform decisions through
a clear user perspective -across digital and physical contexts.

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