I tend to sense what is missing and what is emerging. I look several steps ahead, but prefer to move forward through small, low-fi experiments - learning by testing, adjusting and building momentum.
Today, I bring that approach into complex organizations, working across teams to challenge assumptions, bring different perspectives together and turn insight into direction.


I tend to sense what is missing and what is emerging. I look several steps ahead, but prefer to move forward through small, low-fi experiments - learning by testing, adjusting and building momentum.
Today, I bring that approach into complex organizations, working across teams to challenge assumptions, bring different perspectives together and turn insight into direction.

In my role as a Service Designer, I collaborated with a team to Oversee, Interview, and Target critical tasks. Our primary objective was to assist the H&M Group in achieving an end-to-end perspective on packaging.
We aimed to establish a framework for addressing urgent needs while aligning with the overarching goal of transitioning towards fully circular packaging solutions for the long term.
My responsibilities included defining the working methodology, implementing rituals, and specifying key components, such as long-term goals, essential for attaining this objective.



