As a fashion designer, I spearheaded product development for a high-end menswear line under the men's department for H&M, distributed in carefully chosen stores worldwide. Our collection was dedicated to achieving a timeless, preppy aesthetic while prioritizing premium craftsmanship, catering to a discerning clientele less constrained by price considerations.
Trained in rigorous design methodology and artistic practice at the Royal Danish Academy (2005–2011),
I spent over a decade working as a fashion designer before expanding my practice into service and systems design.
I tend to sense what is missing and what is emerging. I visualize several steps ahead and move into action through small,
low-fi experiments. I learn by testing, adjusting and building momentum.
Today, I work across teams in a global organization to challenge assumptions and inform decisions through
a clear user perspective -across digital and physical contexts.
