I tend to sense what is missing and what is emerging. I look several steps ahead, but prefer to move forward through small, low-fi experiments - learning by testing, adjusting and building momentum.

Today, I bring that approach into complex organizations, working across teams to challenge assumptions, bring different perspectives together and turn insight into direction.

I tend to sense what is missing and what is emerging. I look several steps ahead, but prefer to move forward through small, low-fi experiments - learning by testing, adjusting and building momentum.

Today, I bring that approach into complex organizations, working across teams to challenge assumptions, bring different perspectives together and turn insight into direction.

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designing Timeless menswear essentials

As a fashion designer, I spearheaded product development for a high-end menswear line under the men's department for H&M, distributed in carefully chosen stores worldwide. Our collection was dedicated to achieving a timeless, preppy aesthetic while prioritizing premium craftsmanship, catering to a discerning clientele less constrained by price considerations.