Working alongside H&M Design Studios and IDEO, I helped establish a new internal innovation hub, shaping its purpose, operating model and ways of working.

My contribution spanned organisational development, design processes and visual communication, helping turn the ambition into a functioning team with a shared direction.

Organisation & Story

Defining the hub's vision, mission and identity, creating a shared understanding of its purpose and role within H&M Group.

Process & Methods

Establishing collaborative ways of working and human-centred design methods to guide teams from exploration to action.

Tools & Guidance

Developing practical tools, frameworks and shared resources to support teams in their daily work and help the hub evolve over time.