DESIGNING MEANINGFUL FUTURES
LISA VÅGLUND ZAMANZADEH
DESIGNING MEANINGFUL FUTURES
DESIGNING MEANINGFUL FUTURES

Designing an internal design studio for h&m group

In collaboration with H&M Design Studios and IDEO, I contributed to shaping the foundation of a new internal innovation hub.
We defined its vision, ways of working, and core design operations; from internal rituals to frameworks and visual identity.

Organisation & Story

>> our mission, our values and our teams helping to grow a new function within H&M Group

DESIGNING MEANINGFUL FUTURES
DESIGNING MEANINGFUL FUTURES

Process & Methods

>>learn and help others to understand how we deliver value through beacons with a human-centred design-led approach

Tools & Guidance

>> a growing collection of learnings, tips and tools supporting Design Studio leads to facilitate our process with increasing continuity and efficiency

DESIGNING MEANINGFUL FUTURES

#designoperations #rituals #methods #toolboxbuilding #interview #itterativework #co-creation #designsystems

>>more stuff

Trained in rigorous design methodology and artistic practice at the Royal Danish Academy (2005–2011),
I spent over a decade working as a fashion designer before expanding my practice into service and systems design.

I tend to sense what is missing and what is emerging. I visualize several steps ahead and move into action through small,
low-fi experiments. I learn by testing, adjusting and building momentum.

Today, I work across teams in a global organization to challenge assumptions and inform decisions through
a clear user perspective -across digital and physical contexts.

DESIGNING MEANINGFUL FUTURES

>>>

DESIGNING MEANINGFUL FUTURES

Trained in rigorous design methodology and artistic practice at the Royal Danish Academy (2005–2011),
I spent over a decade working as a fashion designer before expanding my practice into service and systems design.

I tend to sense what is missing and what is emerging. I visualize several steps ahead and move into action through small,
low-fi experiments. I learn by testing, adjusting and building momentum.

Today, I work across teams in a global organization to challenge assumptions and inform decisions through
a clear user perspective -across digital and physical contexts.

>> more