I tend to sense what is missing and what is emerging. I look several steps ahead, but prefer to move forward through small, low-fi experiments - learning by testing, adjusting and building momentum.
Today, I bring that approach into complex organizations, working across teams to challenge assumptions, bring different perspectives together and turn insight into direction.


I tend to sense what is missing and what is emerging. I look several steps ahead, but prefer to move forward through small, low-fi experiments - learning by testing, adjusting and building momentum.
Today, I bring that approach into complex organizations, working across teams to challenge assumptions, bring different perspectives together and turn insight into direction.

In collaboration with H&M Design Studios and IDEO, I contributed to shaping the foundation of a new internal innovation hub.
We defined its vision, ways of working, and core design operations; from internal rituals to frameworks and visual identity.
>> our mission, our values and our teams helping to grow a new function within H&M Group


>>learn and help others to understand how we deliver value through beacons with a human-centred design-led approach
>> a growing collection of learnings, tips and tools supporting Design Studio leads to facilitate our process with increasing continuity and efficiency
