rental service for children's outerwear

As a service designer, leveraging my background in fashion, I was tasked with constructing a business case for a children's wear rental service. The primary objective was to explore the seamless integration of this process into the current production cycle within the fashion and retail industry.

Several years later, I had the opportunity to collaborate with a startup specializing in precisely that – rentals. I provided an insightful report derived from engaging users to enhance user-friendliness and refine their offerings, aligning them more closely with genuine user needs.

#exploration #store_safari #user_interviews #research #Insight_report

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Trained in rigorous design methodology and artistic practice at the Royal Danish Academy (2005–2011),
I spent over a decade working as a fashion designer before expanding my practice into service and systems design.

I tend to sense what is missing and what is emerging. I visualize several steps ahead and move into action through small,
low-fi experiments. I learn by testing, adjusting and building momentum.

Today, I work across teams in a global organization to challenge assumptions and inform decisions through
a clear user perspective -across digital and physical contexts.

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