I tend to sense what is missing and what is emerging. I look several steps ahead, but prefer to move forward through small, low-fi experiments - learning by testing, adjusting and building momentum.

Today, I bring that approach into complex organizations, working across teams to challenge assumptions, bring different perspectives together and turn insight into direction.

I tend to sense what is missing and what is emerging. I look several steps ahead, but prefer to move forward through small, low-fi experiments - learning by testing, adjusting and building momentum.

Today, I bring that approach into complex organizations, working across teams to challenge assumptions, bring different perspectives together and turn insight into direction.

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creating insights for telecom customer app

In collaboration with Daresay, I assumed the role of a service designer, partnering with a prominent telecom company. The objective was to provide valuable insights for enhancing their customer app, making it more precise and user-friendly.

My responsibilities encompassed conducting a series of vital activities aimed at understanding and addressing the client's needs.

What the customer truly desired was simplicity and a "less is more" approach rather than being inundated with an excessive array of options and choices. These findings formed the cornerstone for refining the customer app, aligning it more closely with user preferences, and ultimately enhancing the user experience.

#customerinterviews #mockups #workshops #sharebacks #insightreport #facilitation

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