In collaboration with Daresay, I assumed the role of a service designer, partnering with a prominent telecom company. The objective was to provide valuable insights for enhancing their customer app, making it more precise and user-friendly.
My responsibilities encompassed conducting a series of vital activities aimed at understanding and addressing the client's needs.
What the customer truly desired was simplicity and a "less is more" approach rather than being inundated with an excessive array of options and choices. These findings formed the cornerstone for refining the customer app, aligning it more closely with user preferences, and ultimately enhancing the user experience.



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Trained in rigorous design methodology and artistic practice at the Royal Danish Academy (2005–2011),
I spent over a decade working as a fashion designer before expanding my practice into service and systems design.
I tend to sense what is missing and what is emerging. I visualize several steps ahead and move into action through small,
low-fi experiments. I learn by testing, adjusting and building momentum.
Today, I work across teams in a global organization to challenge assumptions and inform decisions through
a clear user perspective -across digital and physical contexts.


Trained in rigorous design methodology and artistic practice at the Royal Danish Academy (2005–2011),
I spent over a decade working as a fashion designer before expanding my practice into service and systems design.
I tend to sense what is missing and what is emerging. I visualize several steps ahead and move into action through small,
low-fi experiments. I learn by testing, adjusting and building momentum.
Today, I work across teams in a global organization to challenge assumptions and inform decisions through
a clear user perspective -across digital and physical contexts.