creating insights for telecom customer app

In collaboration with Daresay, I assumed the role of a service designer, partnering with a prominent telecom company. The objective was to provide valuable insights for enhancing their customer app, making it more precise and user-friendly.

My responsibilities encompassed conducting a series of vital activities aimed at understanding and addressing the client's needs.

What the customer truly desired was simplicity and a "less is more" approach rather than being inundated with an excessive array of options and choices. These findings formed the cornerstone for refining the customer app, aligning it more closely with user preferences, and ultimately enhancing the user experience.