Project Halo was an exploratory collaboration between H&M Group's Design Studio and IDEO, investigating what it would take to create genuinely circular products and services.

Rather than starting with a predefined solution, we set out to understand the bigger picture. We engaged scientists, external experts and stakeholders across the organisation to explore the end-to-end system, challenge existing assumptions and identify opportunities for change.

I co-led the project, bringing together different perspectives through research, collaborative exploration and design. Together, we translated emerging insights into new concepts and possibilities for how H&M Group could support more circular behaviours.

One direction explored how services could inspire and guide customers towards more circular ways of consuming fashion.

The exploration opened up new perspectives on circularity, connecting scientific knowledge, organisational realities and customer behaviours to imagine alternative products and services.

Project Halo is a significant endeavour that centers around the H&M Group's quest to provide customers with genuinely circular products & services. The project stod as a collaborative effort between the H&M Design Studio and IDEO.

In this initiative, my role entailed co-leading the project, a role that brought forth critical responsibilities.

In this capacity, our team delved into extensive research and design activities, uncovering a wide array of insights and innovative design solutions. >>Our primary aim was to create a service that not only inspires but also guides consumers toward embracing circular behaviours.